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Powerful Flavours from a Rugged Coastline

Our family-owned business produces premium sea salt in Hubbards, Nova Scotia, Canada.  We have been meticulously crafting our salt crystals from the waters of St. Margaret's Bay since 2018.

Sea salt is made up of many complex and delicious natural minerals, including sodium chloride (which you might know as table salt). These minerals vary depending on where your salt comes from, as each shoreline has a different mineral composition. This is why every sea salt is different, and has a unique flavour profile!

Our gourmet cooking salts are the perfect taste of Nova Scotia’s natural landscape – crisp and electric, with an almost sweet finish. We recommend our salts for finishing a dish, seasoning sauces, spicing up snacks, or for adding a little something special to baked goods. You can also use it in place of table salt at mealtimes.

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About Us

South Shore Sea Salt is a family-owned and operated business located in Hubbards, Nova Scotia. We produce premium sea salt from seawater harvested from the Atlantic Ocean on the picturesque and world-famous St. Margaret’s Bay. Our exceptional sea salt, along with a line of flavoured salts and seasonings, is prized by home cooks and professional chefs.  

Rebecca Wilson founded the business in 2018. She partnered with her mother Marsha the following year, and the duo sold their sea salt products at Farmers Markets, where demand outpaced supply. In 2020, an online store was launched and a wholesale program was established. In 2021, sibling Andrew re-engineered our salt production to keep pace with the increased demand for product. 2022 will see South Shore Sea Salt building on its’ success, as we expand our production facilities.

Meet the Family

Rebecca Wilson

An academic-turned-entrepreneur, Rebecca uses her considerable skills as a digital creator to help the business thrive. Rebecca is responsible for our product’s branding and packaging. She designed and maintains the website and online shop, and handles social media and marketing. Research is her super power. When she is not cranking out novels at a rate of 10,000 words a day, Rebecca enjoys her high-tech city lifestyle, online gaming with friends, and cooking awesome vegetarian food (perfectly seasoned, of course). Her greatest joy is travel, and exploring new languages and cultures.

@luckysprout

Marsha Wilson

Marsha works full-time with South Shore Sea Salt, and oversees all aspects of the business operation, with emphasis on finished salt production, blending, packaging and quality control. She enjoys interacting with customers at Markets, and fulfilling orders for online, wholesale and corporate clients. Customer service is her super power. In her spare time, Marsha can be found with a paintbrush in one hand, and a hammer in the other as she maintains the heritage home she shares with her family. She and her husband Craig grow organic produce year-round on a small farm they’ve created on an old tennis court.

@grove.cottage

Andrew Wilson

Andrew entered the business at a critical make-or-break time, and our current success is largely due to his efforts. With a background in mechanical engineering, Andrew was able to improve our seawater collection, filtering and processing methods to increase quality, yields and efficiencies. Problem solving is Andrew’s super power. He can also fabricate things out of spare parts like no one else. When he’s not busy boiling seawater, Andrew works part-time at his cousin’s law firm. In his spare time, he organizes online D&D with a group of friends. A generous host, Andrew grills really tasty food, and recently perfected our Applewood Smoked Sea Salt.

what our customers are saying

I first tried your Cheesy Garlic Seasoning from Christmas at the Forum. It is the best seasoning I have ever used. I use it on everything. My favorite is putting in my egg salad sandwiches.

Flora C, Bedford NS

I received a gift of your various flavoured sea salts and loved them!! ... I want to make bread for my son in law who is from Halifax and think he would love it if he knew it was your salt in the recipe!

Rhonda V, Edmonton AB

My family knows how much I love to BBQ, so they got me your "Grill Master Gift Box" for Father's Day, this past weekend. What a fantastic collection of salt varieties and other BBQ essentials. We've already used the Garlic Sea Salt on some grilled vegetables and looking forward to whipping up a beer can chicken or two this weekend on the grill with the BBQ Spice Rub.

Paul M, Georgetown ON

WOW what amazing salt. As a homeopath I love everything natural and green and this salt is amazing. I will be recommending it to everyone I know.

Katherine H, Calgary AB