Powerful Flavours from a Rugged Coastline
Our family-owned business produces premium sea salt in Hubbards, Nova Scotia, Canada. We have been meticulously crafting our salt crystals from the waters of St. Margaret's Bay since 2018.
Sea salt is made up of many complex and delicious natural minerals, including sodium chloride (which you might know as table salt). These minerals vary depending on where your salt comes from, as each shoreline has a different mineral composition. This is why every sea salt is different, and has a unique flavour profile!
Our gourmet cooking salts are the perfect taste of Nova Scotia’s natural landscape – crisp and electric, with an almost sweet finish. We recommend our salts for use in all your favourite recipes, seasoning sauces, spicing up snacks, or for adding a little something special to baked goods.
We add the SEA to your SEAsoning!
Our Products
Upcoming Markets and Events
Weekly in Halifax Seaport Farmer's Market - Every Saturday 8am - 2pm and every Sunday 10am - 2pm
Saturday, June 10 - Hubbards Farmers' Market 8am - 12 noon
Saturday, June 17 - The Supernova Market, Halifax Waterfront 1pm - 6pm
Thursday, June 29 - Craft Nova Scotia Pop-Up at the Halifax Conference Centre
About Us
South Shore Sea Salt is a family-owned and operated business located in Hubbards, Nova Scotia. We produce artisanal sea salt from seawater harvested from the Atlantic Ocean on the picturesque and world-famous St. Margaret’s Bay. Our exceptional sea salt, along with a line of flavoured salts and seasonings, is prized by home cooks and professional chefs, bakers and chocolatiers.
Rebecca Wilson founded the business in 2018. She partnered with her mother Marsha the following year, and the duo sold their sea salt products at Farmers Markets, where demand quickly outpaced supply. In 2020, an online store was launched and a wholesale program was established. In 2021, sibling Andrew entered the business and re-engineered our salt production to keep pace with the increased demand for product. In 2023, we became full-time vendors at the Halifax Seaport Farmers’ Market.
Meet the Family
Marsha Wilson
Marsha works full-time with South Shore Sea Salt, and oversees all aspects of the business operation, with emphasis on finished salt production, blending, packaging and quality control. She enjoys interacting with customers at Markets, and fulfilling orders for online, wholesale and corporate clients. Customer service is her super power. In her spare time, Marsha can be found with a paintbrush in one hand, and a hammer in the other as she maintains the heritage home she shares with her family. She and her husband Craig grow organic produce year-round on a small farm they’ve created on an old tennis court.
Andrew Wilson
Andrew entered the business at a critical make-or-break time, and our current success is largely due to his efforts. With a background in mechanical engineering, Andrew was able to improve our seawater collection, filtering and processing methods to increase quality, yields and efficiencies. Problem solving is Andrew’s super power. He can also fabricate things out of spare parts like no one else. When he’s not busy boiling seawater, Andrew works part-time at his cousin’s law firm. In his spare time, he organizes online D&D with a group of friends. A generous host, Andrew grills really tasty food, and recently perfected our Applewood Smoked Sea Salt.
Rebecca Wilson
An academic-turned-entrepreneur, Rebecca uses her considerable skills as a digital creator to help the business thrive. Rebecca is responsible for our product’s branding and packaging. She designed and maintains the website and online shop, and handles social media and marketing. Research is her super power. When she is not cranking out novels at a rate of 10,000 words a day, Rebecca enjoys her high-tech city lifestyle, online gaming with friends, and cooking awesome vegetarian food (perfectly seasoned, of course). Her greatest joy is travel, and exploring new languages and cultures.